Old Trafford & Stretford

Below is information about Old Trafford and Stretford and how you can be involved in ensuring the area is a great place to live, work and play. Robina Sheikh is the Communities Officer for Old Trafford and Stretford. Robina's role is to develop community action, supporting residents, businesses and community groups to deliver a wide-range of projects. If you are interested in connecting with groups in the area or want to know what's on, then contact Robina on the details below or visit the Trafford Directory. If you would like more information on volunteering opportunities in the locality, then Thrive Trafford is a good place to look.

Area Profile

North Trafford covers the local government Wards of: Clifford (Old Trafford), Gorse Hill, Longford and Stretford. According to the last census, there were 47,655 residents in the locality. If you are interested in statistical information on the wards which make up the locality, please visit the Trafford ward profiler.

One Trafford Reponse

Journey so far

Since May 2017, partners in the North of Trafford from across the Council, housing, health, employment, police and others have worked closer together developing enhanced joint working opportunities and sharing of skills and knowledge.

The front-line staff have provided a co-ordinated response to families and individuals at the first point of contact whether this is through effectively linking them to community and voluntary, community and social enterprise (VCSE) support or through a keyworker approach.

A keyworker acts as the main contact for an individual/family, empowers them to achieve their aspirations, and supports the coordination of agencies involved which allows residents to live their lives well without the support of services.

The purpose and principles of the new approach

The team working in the North developed the purpose and way of working. The purpose of the model is to look at things from a resident’s perspective.

The model has a set of operating principles for working together around a neighbourhood:

  • Doing what matters: focusing on the aspirations and personal outcomes of those we work with and the essential activities to achieve these.
  • Measuring what we’ve done: evidencing that we are making a difference through hard and soft evaluation.
  • Testing, learning and adapting: improving the effectiveness of the work we do and overcoming obstacles.
  • Recognising and pulling in everyone’s strengths: maximising the collective assets of citizens, employees and the community.

One Trafford Response frequently asked questions

For further information about activity in Old Trafford and Stretford contact robina.sheikh@trafford.gov.uk